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ESSENTIALS
Project type
Soulful Studio Session
Date
June 2025
Location
Toronto
Role
Director, Photographer, Editor
Project type
Project Title: Essentials Collection – The Product Lumina Story
Project Summary:
A visual campaign for Essentials, focused on showcasing the brand’s core clothing pieces through detailed product photography and lifestyle visuals. The shoot integrates product-centric e-commerce angles with model storytelling, delivering a cohesive brand identity presentation.
Services Provided:
Package Used:
The Product Lumina Collection
The Lumina Brand Storytelling Package
Deliverables:
50+ high-resolution, fully edited images
Product shots: white background, lifestyle, detail/macro views
Model integration for lifestyle storytelling
Flat lays and styled setups
Commercial usage rights
Optional Add-on Used:
Brand story visual direction (from Brand Storytelling Package)
Brand story video not requested for this project
Duration & Planning:
Pre-Shoot Consultation: 1 hour (remote)
Mood Board & Visual Direction: Customized for the Essentials identity
Shoot Time: 3 hours on set (studio + lifestyle)
Budget:
Total Investment: Approx. $849.99
Final Assets Delivered:
50+ images optimized for website, catalog, social media, and advertising
Formats: High-resolution JPEGs and web-optimized copies
Color-corrected, styled, and retouched
Delivered via secure download link
Goals & Results:
Highlight product features for e-commerce use
Showcase the lifestyle and identity of the Essentials brand
Create cohesive visuals for both product listings and social campaigns
Deliver versatile content for cross-platform use (Instagram, online store, print, etc.)
Introducing the recent project by LENT, a creative agency dedicated to purposeful creation. Our latest endeavor focuses on a product photo shoot, highlighting the cloth brand essentials with a keen eye for detail and quality. Dive into our visual showcase to experience the essence of our brand and the artistry behind it.
